SOMA

The website concept for the athleisure brand SOMA integrates interface design, AI-generated visuals, and a cohesive style guide to create a seamless online brand experience and digital storefront. The project is centered on introducing SOMA’s apparel philosophy, where contemporary sportswear and functional performance converge within a clean, minimalistic design language.

The design pairs natural-toned seasonal palettes with refined typography and an intuitive layout, guiding visitors through the brand’s e-commerce offerings. Key looks were visualized in a digital shopping context, presenting each piece as part of an engaging online store while highlighting the balance between technical performance and clean activewear aesthetic.

Supporting the visuals, website copy was developed to communicate product features. Storytelling was combined with precise product descriptions and call-to-action elements, ensuring the website functions as both a brand introduction and a fully engaging shopping experience.

As a case study, the project demonstrates how apparel design, interface design, and AI-driven visual content can merge into a cohesive digital platform, translating SOMA’s brand identity and product philosophy into a seamless online shopping experience.